Keyword Research – Everything revolves around discovering what words and phrases your customers are searching for online.
Organic Search Engine Optimization (SEO) – Web sites in the top of the search results are viewed as the leaders of their industry, and more than 80 percent of Web users click on the first listings. Good SEO services will consistently deliver a huge return on investment.
Link Building – A key element in search engine optimization. Search engines like “popular sites.” From the search engine’s point of view, a credible and popular site will have a lot of links pointing to it.
Blogging – Blogs provide additional site content (which search engines love), graphics and other viral content to disseminate information and tie in with social media. Blogs can build your credibility by establishing your site as the hub for industry information.
Face book/Twitter/LinkedIn – Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business. In 2008, Pubcon search conference spent $75,000 to marketing their conference. In 2009, Pubcon saved that money and used strictly social media advertising with great success.
Video Marketing – This is becoming more important both on-site and off-site. Videos help convert Web site visitors into sales. In the universal search results, people tend to click on links with videos more than those without – even if the video link is ranked lower.
Online Public Relations – This builds credibility online, in the mainstream media and for potential customers. Online public relations can help create a lot of buzz about your site through bloggers and industry sites, and can boost organic SEO.
Conversion Web Design – A good Web design will keep visitors on your site and sell them products or services. In the end, it all comes down to a site that makes money.
Paid Search Marketing – Pay-per-click (PPC) advertising is an extremely targeted strategy with measurable, immediate results. This enables a more efficient spending of marketing dollars.
Email Marketing – Nurture relationships and retain existing customers. It’s much easier to keep old customers than to get new ones. Send good offers and valuable information that’s customized to their needs.
